In light of the
recent economic instability observed worldwide, it is more
important than ever for your marina facility to maximize
margins, attract new patrons, and ultimately weather these tough
financial times. With 25 years of experience in the marina and
waterfront development industry, ATM provides a third
party/independent look at key physical and operational elements
to assist marina owners and management with preparing their
facility for the forthcoming boating season.
These services build upon ATM’s vast experience with marinas
throughout the world and identify ways to improve the
facility's revenue generation potential, reduce unnecessary
expenses, and identify cost-effective improvements that may be
warranted at the facility to maximize its attractiveness to
potential patrons.
Furthermore, ATM’s Comprehensive Marina Audit may include a
detailed assessment of historical financial statements,
operational procedures, marina market and competitive
environments, marina marketing strategies, and facility
conditions, as well as the development of financial projections
for anticipated future scenarios, and comprehensive ISPS and
MTSA facility security compliance support.
Contact us
to get started with ATM's Marina Auditing Services... |
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Green Marina Audits
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Financial Statements Analysis
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Facility Operations Review
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Marina Market & Competitive
Positioning Assessment
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Marketing Strategy Assessment
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Alternative Scenario Financial
Projections (pro forma)
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Physical Condition Evaluations
& Recommendations
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Regulatory Permitting
Support |
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GREEN MARINA AUDITS |
With the
growing awareness and popularity of sustainability, now is
the opportune time to assess your marina for potential
application of Green solutions. A Green Marina can reduce
environmental impact, condense
O&M costs, and facilitate a
competitive edge in the marketplace.
As part of ATM’s
marina auditing services package, we offer Green Marina
audits which:  (1) assess Green techniques for implementation
relating to materials reuse, energy efficiency, water
quality and conservation, social responsibility, and
sustainable operations; (2) evaluate cost feasibility and
identify potential cost savings; (3) develop strategies for
competitive advantages of going Green; and (4) provide
a recommended execution plan. |
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 • Sustainable Marina Design
• Environmental Permitting
• Green Marina Audits
• LEED®
Project Consulting and Management
• LEED Documentation and Certification
• Integrated Design Charrettes/Workshops
• Project Evaluations
• Environmental Assessment
• Energy/Water Conservation Strategies
• Site Selection and Layout
• Alternative Energy Solutions
• Rain Harvesting Systems
• Wastewater Treatment and Reuse
• Stormwater Treatment and Management Systems
"LEED Accredited Professional" and the related acronym,
and the Legacy LEED AP logo are trademarks owned by the
U.S. Green Building Council and are awarded to
individuals under license by the Green Building
Certification Institute. |
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FINANCIAL STATEMENTS ANALYSIS |
Identify major
strengths and/or weaknesses in the financial operations of
the marina; identify untapped revenue streams; recommend
changes to financial parameters/operations.
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FACILITY
OPERATIONS REVIEW |
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Identify key facility operational parameters;
identify potential for enhanced operational
efficiency; quantify potential effects of changes to
marina operations. |
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MARINA MARKET &
COMPETITIVE POSITIONING ASSESSMENT |
 Assess
the marina market affecting the facility to identify
potential for untapped market segments; identify unmet
required/desired marina amenities; review regional marina
facility offerings and rates; recommend strategies to
capitalize upon specific marina market parameters for the
facility. Identify the major strengths and/or weaknesses
regarding the facility’s competitive position and recommend
strategies for increasing competitive position and market
share within the identified marina market.
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MARKETING STRATEGY
ASSESSMENT |
Review current
marketing and advertising campaigns; identify strengths
and/or weaknesses of current strategies; provide
recommendations for reaching target markets more effectively
and efficiently.
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ALTERNATIVE SCENARIO FINANCIAL PROJECTIONS (pro forma) |
Create detailed
financial projections based on historical financial records,
identified market trends, and relevant scenario inputs;
projections may include analysis of various scenarios,
including no action vs. implementation of strategies
identified in previous portions of the Marina Audit.
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PHYSICAL
CONDITION EVALUATIONS
& RECOMMENDATIONS |
 Perform inspections of the marina facility to
assess its overall condition; identify cost-effective
improvements to make the facility more attractive to
potential patrons; identify any specific deferred
maintenance that should be addressed in the immediate
future.
A recent ATM underwater inspection identified a significant
number of piles to be 80% deteriorated below the
surface...piles that were assumed to be in "good" condition!
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REGULATORY PERMITTING
SUPPORT |
Perform a preliminary regulatory feasibility investigation to acquaint clients with the rules for marina development in the area, the permits required, and the agencies that will be involved. This investigation will also evaluate the potential issues that may be encountered such as threatened and endangered species, submerged aquatic vegetation, water quality classifications, shellfish, submerged land lease issues, and others.
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The Marina
Auditing Services scope of work can be customized to address your
specific concerns and budget. Through these services, ATM can assist
you in identifying the key strengths and weaknesses of your marina,
and implement specific financial and marketing strategies to ensure
that your marina facility remains a success both now and into the
future.
Contact us
to get started with ATM's Marina Auditing Services... |
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For more
information, please contact:
Rob Semmes, M.S., Vice President, International Marina Consulting
>> 1 800
275 6488
>> + 1 (386) 418 6400
>>
marina@appliedtm.com
>> Or
complete our online form...
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